Real Estate / DIGITAL MARKETING
Turn property interest
into a clear next step.
Connect property discovery, accurate listing information, viewing enquiries, and agent follow-up.
- 01Discover a property
- 02Request a viewing
- 03Agent follow-up
THE BUSINESS CONTEXT
A plan that reflects
how your customers decide.
Property enquiries can become difficult to manage when availability changes and conversations are spread across different channels. Buyers and tenants need accurate information; agents need context and ownership of the next action.
DigitalBrain can structure campaigns around approved listings and relevant search intent, build clear property destinations, and connect enquiries to an agreed viewing and follow-up process.
YOUR SERVICE PLAN
The right work.
A clear purpose for each part.
Choose a focused service or connect several. These proposed scopes are tailored after discovery, with deliverables agreed before work begins.
Property campaigns & search
Make current listings easier to discover.
Planned deliverables
- Listing and search-intent brief
- Approved campaign creative and geographic scope
What we review
Enquiries by property and source, assessed against agreed qualification criteria.
Property websites & landing pages
Give each listing a useful destination.
Planned deliverables
- Property-page layouts with approved specifications
- Viewing enquiry flow and listing update process
What we review
Viewing requests, form completion, and enquiries caused by missing information.
Lead qualification & appointment setting
Help agents focus on the next useful conversation.
Planned deliverables
- Agreed enquiry criteria and routing rules
- Viewing-request handover and appointment process
What we review
Enquiries reviewed, viewings arranged, and progression after agent follow-up.
Listing content & social media
Keep property communication consistent.
Planned deliverables
- Photo and video editing brief using approved assets
- Listing, neighborhood, and informational content calendar
What we review
Content delivery, listing accuracy, and relevant audience enquiries.
CRM & viewing follow-up
Make ownership visible from enquiry to appointment.
Planned deliverables
- Property interest fields and lead-stage definitions
- Agent tasks, viewing reminders, and reporting view
What we review
Response time, overdue tasks, viewing attendance, and recorded next steps.
FROM PLAN TO DELIVERY
Start with the foundations.
Build on what you learn.
A phased plan helps clarify priorities. Timing, fees, and the services included depend on the agreed scope; media spend is separate.
Foundation
Agree on property priorities and the enquiry process.
- Listing and availability checklist
- Lead ownership and qualification map
Launch
Connect approved listings with campaign destinations.
- Property pages and creative
- Tested enquiry routing
Improve
Review enquiries with the sales or letting team.
- Lead-quality and viewing review
- Listing and follow-up updates
BEFORE WE BEGIN
Bring the context.
We’ll clarify the scope.
Helpful information for the first conversation—not a request for passwords or sensitive customer records.
- Approved listing details and availability
- Property imagery you can use
- Areas and property types served
- Agent responsibilities and existing CRM
INDUSTRY QUESTIONS
A little more detail.
Practical questions about the scope of our work.
Can the plan support one development or multiple listings?
Either can be scoped. A single development may need focused landing pages, while a wider portfolio needs a clear listing-maintenance process.
Do you guarantee property sales or occupied units?
No. Marketing can support discovery and enquiries, but outcomes also depend on pricing, availability, market conditions, and the subsequent sales process.
Real Estate
Let’s make the next step specific.
Tell us your goal, current setup, and where you need support.