DIGITALBRAIN / CRM & Marketing Automation
Tracking & Analytics Setup
Create a clear measurement plan and implement agreed tracking so your team can distinguish activity, useful actions, and data limitations.
A USEFUL STARTING POINT FOR
Businesses that need clearer campaign or website reporting, or want to validate an existing measurement setup.
THE ROLE OF THIS SERVICE
Clear work.
A specific business purpose.
DigitalBrain starts analytics setup with the decisions your business needs to make. We define meaningful events, review where information originates, and identify which systems can supply it. Implementation is checked against actual journeys rather than assumed to work because a tag exists. Access, data collection, applicable consent requirements, and reporting ownership must be agreed before tools are enabled.
WHAT THE SCOPE CAN INCLUDE
- 01
Business-measurement and event definition plan
- 02
Existing tracking and data-flow review
- 03
Scoped analytics or event implementation
- 04
Validation notes, reporting view, and handover
The final proposal confirms the deliverables, responsibilities, tools, and review process for your business.
YOUR DELIVERY PLAN
A clear starting point.
A practical way forward.
Use these phases to discuss the work. Timing and fees depend on the agreed scope; platform subscriptions, production costs, and advertising spend are identified separately where relevant.
Define the measures
Agree on the actions and questions the data should support.
- Measurement and event map
- Tool and data-flow review
Implement & validate
Configure approved tracking and check real journeys.
- Event and reporting setup
- Validation and duplication checks
Document & maintain
Explain what the reports can and cannot show.
- Reporting and ownership guidance
- Known limitations and change process
WHAT WE REVIEW
Measure the work
in context.
We review event accuracy, duplicate or missing records, source consistency, and the usability of reports. Tracking cannot eliminate attribution gaps or prove causation by itself.
HELPFUL BEFORE WE START
- Website and analytics access
- Business goals and conversion definitions
- Current tools and collection requirements
Share the context first. Account access is arranged through approved permissions, not by putting passwords into an enquiry.
SERVICE QUESTIONS
Know what
you’re choosing.
Can you guarantee every sale will be attributed?
No. User choices, devices, platforms, and system boundaries can limit attribution. Reports should state those limits rather than imply a complete picture.
Will you enable every available tracking tool?
No. Tools and events should serve an agreed purpose. The scope considers necessity, access, data handling, and the requirements relevant to the website.
CONNECTED SERVICES
Where this can fit
into a wider plan.
Related services have their own scopes. Add them when they address a real dependency or business need.
Explore this work in your industry
Tracking & Analytics Setup
Let’s define the right scope.
Tell us your goal, your current setup, and what you need help with.